Who is KRAKN?
KRAKN is a next-generation energy drink brand that refuses to blend in. We are bold, powerful, and relentless, delivering an electrifying energy boost without compromise. Inspired by the raw force of the deep and the intensity of a lightning strike, KRAKN is for those who demand more from their fuel.
What does KRAKN do?
We provide a high-performance energy drink packed with 300mg of naturally sourced caffeine. Unlike conventional energy drinks loaded with artificial stimulants, KRAKN delivers sustained energy without the crash, jitters, or artificial aftertaste. Our formula is engineered for peak performance, whether you’re conquering the gym, the boardroom, or the high seas of daily life.
Why does it matter?
Because power should be clean, and energy should be fierce. The world doesn’t need another energy drink with synthetic junk: it needs a bold, natural alternative that fuels ambition without the side effects. KRAKN empowers those who push limits, break barriers, and unleash their full potential, giving them the energy to tackle their day without the icky, inky feelings of traditional energy drinks.
Brand Overview:
KRAKN is a high-performance energy drink built for those who refuse to sink. Packed with 300mg of naturally sourced caffeine, it delivers relentless energy without the artificial crash. Our bold branding, infused with the raw power of the deep and the intensity of lightning, signals strength, endurance, and domination. Unlike conventional energy drinks, KRAKN fuels peak performance with clean, natural ingredients, empowering athletes, professionals, and modern-day marauders to push limits and break barriers. No synthetic junk, no compromises: just pure, electrifying energy for those who demand more. KRAKN isn’t just an energy drink; it’s the fuel for unstoppable ambition.
Brand Voice:
KRAKN speaks with bold confidence, raw power, and relentless energy. Our voice is direct, unapologetic, and electrifying, mirroring the unstoppable force of our drink. We challenge limits, reject mediocrity, and ignite ambition with every word. Like the surge of natural energy we provide, our tone is intense yet clean, stripped of fluff, focused on action. We’re there for the everyday champion and those in high seas and rough waters. No gimmicks, no compromises, just pure power delivered with the force of a storm. When KRAKN speaks, it roars.
Visual Research/Inspiration:
Onlyness Statement:
KRAKN is the only energy drink that delivers a powerful 300mg of natural caffeine for clean, sustained power. With bold branding and no crashes, it fuels those who break boundaries and conquer seas. We stand apart by offering pure, unapologetic energy, fueling those who push limits and dominate every storm in their path.
Brand Pillars:
Relentless Power
KRAKN embodies unyielding energy. We deliver a natural, high-performance boost with 300mg of caffeine, empowering individuals to push boundaries and sail new seas every day.
Bold Authenticity
Our brand stands tall with unapologetic confidence. We reject mediocrity, offering clean, effective energy that fuels ambition, while staying true to our natural, powerful formula.
KRAKN embodies unyielding energy. We deliver a natural, high-performance boost with 300mg of caffeine, empowering individuals to push boundaries and sail new seas every day.
Bold Authenticity
Our brand stands tall with unapologetic confidence. We reject mediocrity, offering clean, effective energy that fuels ambition, while staying true to our natural, powerful formula.
Clean Energy
Unlike traditional energy drinks, KRAKN provides pure, natural caffeine without crashes or jitters. We prioritize clean ingredients to ensure sustained, smooth energy with no artificial additives.
Unlike traditional energy drinks, KRAKN provides pure, natural caffeine without crashes or jitters. We prioritize clean ingredients to ensure sustained, smooth energy with no artificial additives.
Unmatched Resilience
KRAKN powers individuals to keep going when the world tells them to stop, delivering the energy to rise above rough waves and embrace the storm with strength.
KRAKN powers individuals to keep going when the world tells them to stop, delivering the energy to rise above rough waves and embrace the storm with strength.
Legendary Innovation
We’re not afraid to push the boundaries of what’s possible. KRAKN continuously evolves, pioneering clean, high-performance energy that meets the needs of today’s driven adventures.
We’re not afraid to push the boundaries of what’s possible. KRAKN continuously evolves, pioneering clean, high-performance energy that meets the needs of today’s driven adventures.
Visual Identity:
I created this unique two-in-one logo by using the head of my squid to resemble the point of the A in "KRAKN". I thought that if I extended the body of the A then I could match the shapes and create a nice counter form when the logo and the wordmark are combined!
I wanted my color palette to be bright and bold, signaling energy and power to align with this made-up brand and it's brand personality. Following through with my lightning bolt pattern, I present the color palette below, using a fun, fake name for each color to match my brand.
Tagline:
More power, less chum
Branding Applications:
Since this is an energy drink brand, lots of their promotional materials and merchandise are sports or activity related, as the energy drink is meant to be drank during these activities or event. This is why in my mockups you will see branded products such as a surfboard, or even an F1 car + racing gear.
Final Product:
The cans that I designed feature a simple one color plus white design, utilizing the metal of the can within the KRAKN logo and name. Offering 6 different flavors allows me to utilize my full color palette and provides a visually appealing product lineup.
Brand Marketing:
