Design Tools:
Photoshop — ChatGPT — InDesign — After Effects
Who is Folium?
Folium is a US-based importer of European wines, defined by a balance of heritage and modern design. We curate expressive, high-quality wines and present them through stained-glass inspired packaging that emphasizes elegance, clarity, and warmth. Our identity is refined, inviting, and quietly distinctive within the wine landscape.
What does Folium do?
We source and import European wines, carefully curating selections that reflect authenticity and regional character. Each bottle is elevated through a distinctive stained-glass inspired label system, turning wine into a visually expressive, design-led experience that feels intentional, refined, and approachable.
Why does it matter?
Folium makes wine more inviting and emotionally resonant in a crowded category. By merging heritage with contemporary design, we create a bridge between tradition and modern taste, offering beauty, clarity, and accessibility without losing elegance or depth.
Brand Overview:
Folium is a US-based wine importing brand that curates European wines through a refined balance of heritage and contemporary design. We select expressive, high-quality wines from diverse European regions and present them through a distinctive visual identity inspired by stained glass. Our clear vinyl labels and silkscreened details transform each bottle into an elegant, light-catching object that feels both modern and timeless. Folium is not about redefining wine, but about elevating how it is perceived, making it more inviting, visually compelling, and accessible while preserving its sophistication. The result is a quietly distinctive brand rooted in elegance, clarity, and restraint.
Visual Inspiration:
Brand Voice:
Folium’s brand voice is refined, measured, and quietly confident, reflecting the elegance of the wines it represents. We speak with clarity and restraint, favoring thoughtful simplicity over excess. Our tone balances heritage and modernity, honoring European winemaking tradition while embracing contemporary design sensibilities. Language is warm but never ornate, inviting but never informal, always guided by a sense of understated sophistication. We avoid noise and exaggeration, instead emphasizing precision, atmosphere, and sensory richness. Every expression should feel intentional and composed, mirroring the stained-glass inspired identity of the brand. Folium speaks as a curator of beauty, not a seller of product.
Brand Pillars:
Curated European Heritage
We source wines directly from European regions, prioritizing authenticity, craftsmanship, and expressive character that reflects the depth and diversity of traditional winemaking cultures.
We source wines directly from European regions, prioritizing authenticity, craftsmanship, and expressive character that reflects the depth and diversity of traditional winemaking cultures.
Design-Led Elegance
Every bottle is treated as an object of design, using stained-glass inspired visuals and refined detailing to create a distinctive, elevated, and recognizable presence.
Every bottle is treated as an object of design, using stained-glass inspired visuals and refined detailing to create a distinctive, elevated, and recognizable presence.
Quiet Sophistication
Folium communicates restraint and clarity, avoiding excess or noise in favor of thoughtful, understated elegance that reflects confidence without needing to overstate.
Folium communicates restraint and clarity, avoiding excess or noise in favor of thoughtful, understated elegance that reflects confidence without needing to overstate.
Inviting Accessibility
We make wine feel open and approachable, balancing refinement with warmth so that consumers feel welcomed into the experience rather than excluded from it.
We make wine feel open and approachable, balancing refinement with warmth so that consumers feel welcomed into the experience rather than excluded from it.
Timeless Duality
Folium bridges tradition and contemporary aesthetics, honoring winemaking heritage while presenting it through a modern visual and sensory lens that feels timeless yet current.
Folium bridges tradition and contemporary aesthetics, honoring winemaking heritage while presenting it through a modern visual and sensory lens that feels timeless yet current.
Onlyness Statement:
Folium is the only US-based wine importer focused on curating European wines through a lens of refined design, quiet sophistication, and modern accessibility, balancing authentic regional craftsmanship with a distinctly elegant point of view that makes European wine more inviting, cohesive, and visually considered for contemporary consumers.
Visual Identity:
Folium, which is Latin for "leaf"
My color palette is mainly just a simple black and white, as this is what the colors are for the labels on my bottle. The front labels on my bottle would be silkscreened onto the bottle, while the back label is just a classic sticker. The other colors seen here in my color palette are the accent colors found in the stained glass design elements on each bottle, with the 3 largest secondary colors being featured in all three designs. The smallest color squares are flower specific, and only featured in one of my three label designs.
Typography:
Display: La Bohemienne
Body: Clother Light
Tagline:
Design Elements:
I designed 3 different bottles for this project: one red wine and two white wines. The specific reason I choose these wines were based off of different countries in Europe. The story behind my stained glass labels is that each of the wine bottles features the national flower of the country that wine is known for. For example, my red wine is from Italy, a chianti wine for which Italy is known for, and so the stained glass design I created incorporates a white lily as that is Italy's national flower. The same goes for the other two designs, and every bottle in this company line if more were to also be created.
Bottle One:
Location: Austria — National Flower: Edelweiss — Popular Wine: Grüner Veltliner
Bottle Two:
Location: Cologne, Germany — National Flower: Cornflower — Popular Wine: Riesling
Location: Cologne, Germany — National Flower: Cornflower — Popular Wine: Riesling
Bottle Three:
Location: Italy — National Flower: White Lily — Popular Wine: Chianti
For this packaging product, we needed to design the bottle alongside the label. To create a unique bottle shape for this brand, I was inspired by the shape of my clear printed vinyl labels from my stained glass designs. As you can see below, the shape of the top of the stained glass design matches similarly to the shape of my bottle, allowing this unique shape to want to be kept even after drinking the wine inside.
With the help of AI softwares such as ChatGPT image creation, I was able to keep the shape from my stained glass designs and translate that into the shape of my bottle, created through the help of AI. I still added all of my designs on top of my bottles as mockups in Photoshop, but this was a helpful tool for making my unique bottle shape feel more realistic.
Final Product:
The barcode for this product would be placed on the box, which is why it is not featured here in my designs on the back of my bottles.
I also created some mockups of the bottles filled, as what they would look like on store shelves! The idea of the bottles is that they're beautiful enough to be displayed when empty, but it's good to be able to see both filled and unfilled! I created mockups for one of my white wines and my red wine.
Brand Marketing:
