Design Tools:
Illustrator — Photoshop — InDesign — ChatGPT
Who is Sawtooth Jewelry Studio?
Sawtooth Jewelry Studio, based in Troy, NY, is a woman-led, artist-owned space focused on craftsmanship, creativity, education, and personalized, community-centered jewelry services.
What do they do?
We create high-quality, meaningful jewelry, offering handmade pieces, custom designs, expert in-house repairs, and creative workshops that inspire and connect our community.
Why does it matter?
We craft one-of-a-kind jewelry, empower others through education, and champion artistry. Our work celebrates stories, milestones, and individuality, preserving meaning in every piece.
Brand Overview:
Sawtooth Jewelry Studio is a woman-led, artist-owned jewelry studio in Troy, NY, dedicated to craftsmanship, creativity, and community. We specialize in handmade designs, custom creations, and expert in-house repairs, ensuring every piece is meaningful and unique. Our workshops empower individuals to explore metalsmithing and jewelry-making, fostering artistic expression. By blending tradition with innovation, we create timeless pieces that tell personal stories. As a business rooted in authenticity and artistry, we prioritize collaboration, quality, and customer engagement. Sawtooth Jewelry Studio isn’t just about jewelry, it’s about celebrating milestones, preserving memories, and inspiring creativity through expertly crafted, personalized adornments.
Brand Voice:
Sawtooth Jewelry Studio speaks with an authentic, artistic, and approachable voice, blending expertise with warmth. Our tone is knowledgeable yet inviting, making the complex world of jewelry accessible and inspiring. We emphasize craftsmanship, creativity, and community, fostering a sense of collaboration and trust. Every message we share reflects our passion for artistry, dedication to quality, and commitment to empowering individuals through education. Our voice is as distinctive as the pieces we create: personal, thoughtful, and timeless. Whether guiding a customer through a custom design or teaching a workshop, we communicate with clarity, enthusiasm, and a deep respect for personal expression.
Visual Research/Inspiration
Onlyness Statement:
Sawtooth Jewelry Studio is the only woman-led, artist-owned jewelry studio in Troy, NY, that seamlessly blends expert craftsmanship, custom jewelry design, in-house repairs, and immersive workshops, fostering a community-driven space for creativity, education, and meaningful connections through artisan jewelry. We celebrate individuality, preserve stories, and empower creativity through unique, high-quality, handcrafted adornments.
Brand Pillars:
Craftmanship & Quality
Every piece is meticulously handcrafted with expert precision and superior materials, ensuring longevity, beauty, and artistry that stands the test of time.
Every piece is meticulously handcrafted with expert precision and superior materials, ensuring longevity, beauty, and artistry that stands the test of time.
Customization & Personalization
We collaborate closely with clients to craft unique, meaningful jewelry using their vision, personal gemstones, or our high-quality materials for a perfect, personal fit.
We collaborate closely with clients to craft unique, meaningful jewelry using their vision, personal gemstones, or our high-quality materials for a perfect, personal fit.
Education & Empowerment
Through engaging workshops and hands-on experiences, we empower individuals to explore jewelry-making, fostering creativity, confidence, and an appreciation for artisan craftsmanship.
Through engaging workshops and hands-on experiences, we empower individuals to explore jewelry-making, fostering creativity, confidence, and an appreciation for artisan craftsmanship.
Community & Connection
We cultivate a welcoming space that fosters collaboration, artistic growth, and meaningful connections between customers, artists, and fellow jewelry enthusiasts in our local community.
We cultivate a welcoming space that fosters collaboration, artistic growth, and meaningful connections between customers, artists, and fellow jewelry enthusiasts in our local community.
Artistry & Uniqueness
We celebrate the art of jewelry-making by creating one-of-a-kind pieces that reflect individual expression, blending innovation with traditional techniques to craft truly distinctive adornments.
We celebrate the art of jewelry-making by creating one-of-a-kind pieces that reflect individual expression, blending innovation with traditional techniques to craft truly distinctive adornments.
Visual Identity
This was a rebrand that I did for Sawtooth Jewelry Studio, rather than creating a new made-up brand. I do like their original anvil logo, as that is a tool they use a lot when creating their unique jewelry pieces, but with such a unique name I felt they could play more into that. So, for my rebranded logo, I combined a saw with the "S" in Sawtooth, creating the logo you see below! I'm pretty proud of this logo!
This logo is very versatile, having both a vertical and horizontal format, as well as potential for just logo icons like shown below! This logo icon is used a lot later on packaging and small branding elements, and allows many different types of products to be branded regardless of size.
Tagline:
AUTHENTICITY. ARTISTRY.
Storefront Mockup:
While this isn't the original storefront, it's fun to see how some potential real life options might look!
Branding Applications:
This image below is a leaf pattern that I made and feature a lot in this rebrand, most commonly it would be used as tissue paper in the jewelry box packaging!
Branded Packaging:
These are actual jewelry pieces from the studio! I just put a small spin on the jewelry boxes, adding a small metallic embossing into the top of each box! This ties back into the metal of the jewelry and the metal feel of my new saw logo, and adds a small pop of shine to each felt box!
This is an example of what a physical display in the store might look like, specifically the tags! I feature this sawtooth cutout in the direct mailing card and brochure as well later on, but it brings a fun and playful element into the small aspects of the business that might get overlooked!
Brand Marketing:
